Case Analysis Pharmaceutical Company - 2946 Words

Introduction In 2013, GlaxoSmithKline’s (GSK) Chinese operations were investigated for paying millions of dollars in bribes to Chinese medical professionals via a network of travel agents and other parties. The UK based pharmaceutical company was bribing these professionals in order to obtain monetary gains and build their presence in China. GSK had a seemingly in-depth compliance program and code of conduct for its employees, management, and third parties, but it fell short as bribery ran rampant. GSK was eventually found guilty by Chinese courts and instructed to pay a significant penalty, while five members also received prison sentences. The gift giving culture in China may be partly to blame for the common practice of bribery, but there are also other internal and external factors to consider. GSK as well as other companies and the Chinses government are using this case as a learning tool and making an effort to make necessary changes to prevent corruption in the futur e. This case provides an excellent example of the risks and challenges companies – not just pharmaceutical companies – may face when doing business in China. GSK’s Ethics and Compliance Program GSK’s company Code of Conduct expected employees to â€Å"make every effort to comply with local laws and norms† (Quelch Rodriguez, 2013, p. 2). This Code was imposed for all of the company’s operations around the world. While this Code may be effective in the company’s home country, China has higher rates ofShow MoreRelatedCase Analysis : Mylan Pharmaceutical Company Essay1584 Words   |  7 PagesMany companies often engage in activities that are viewed as unethical for one reason or another. For example, the Mylan pharmaceutical company with regards to their recent price hiking EpiPen dispute. Mylan is one of the largest global pharmaceutical companies in the world. They market many products to other companies, governments and even sell retail directly to customers. This large company claims to have strong Corporate Social Responsibility attitudes and has a goal for themselves to increaseRead MoreFuture Of Pharmacovigilance ( Pv ) Outsourcing Ind ia Essay1318 Words   |  6 Pagesregulatory authority warnings and negative media impact have caused monetary losses and tarnishing of the image of pharmaceutical companies. Consequently, these companies have invested heavily on PV systems. For a pharmaceutical company, setting up a PV system in-house is not always cost effective and finding qualified and trained resources is a huge challenge. Thus, these companies have relied on PV outsourcing to markets such as India. This white paper provides an overview of the current PV outsourcingRead MoreEvaluation Of A Performance Management System1220 Words   |  5 Pages(2014), examined a performance appraisal (PA) study in the Pakistan pharmaceutical industry, which identified critical performance factors that account for most negative perception among sales employees, the performance appraisal process and the organization. The case focused on making comparisons between the PA systems of Pakistan’s pharmaceutical national companies (NCs) and multinational companies (MNCs). In Pakistan, the pharmaceutical industry is the 11th largest market in the Asian Pacific RegionRead MoreSwot Analysis : Pfizerswot1262 Words   |  6 Pages 3. ANALYSIS The report will now apply the concepts discussed in the previous section to the specific case of Pfizer. The analysis will help to determine whether this company has achieved a competitive advantage. 3.1. SWOT analysis Pfizer’ SWOT analysis is summarized in two tables. Table 1 focuses on the external analysis. Table 2 is devoted to the internal analysis. Table 1 Pfizer’ external analysis Opportunities Threats Industry environment: - Threat of entry: The threat of entry is low becauseRead MoreEli Lilly And Company Performance1750 Words   |  7 PagesExecutive Summary Eli Lilly and Company (Lilly) is a global pharmaceutical company, ranked 115 on the Fortune 500. Lilly’s operating performance has been strong in 2011, with ROA and ROE much higher than its competitor, Pfizer. The company has improved sales in the year 2011; however, its net income fell. Lilly’s future performance is challenged by factors such as major patent expirations, which will expose the company to the generic version of their drugs being produced by other manufacturers. LillyRead MoreWestern Pharmaceuticals aB Essay1073 Words   |  5 PagesWestern Pharmaceuticals (Aamp;B) 1 MGT 309 - Western Pharmaceuticals (Aamp;B) Case Analysis 4 February 1, 2015 Latrina L. Black Professor James Maddox Western Pharmaceuticals (Aamp;B) 2 Background Western Pharmaceutical (A) was founded by George’s grandfather in Los Angeles. George, who is the CEO of the newly formed United Pharmaceuticals, decided to have Western Pharmaceuticals (A) merge with one of the largest over-the-counter cold remedy companies, Atlantic Medical. This mergerRead MoreI have always considered obtaining BSc. Honors degree in applied accounting from Oxford Brookes1200 Words   |  5 Pagesthis session I decided to prepare research and analysis project and I chose the following topic: â€Å"The business and financial performance of an organization over a three year Period†. Reasons of choosing Specific Topic, Sector And Company: One of the most imperative reasons that I chose this topic was that this topic was easier to understand. During my ACCA studies I read different tools and techniques relating to the business and financial analysis so I was in a better position to work on thisRead MoreEconomics and Health Care1520 Words   |  7 Pageshealth insurance companies and the government since health costs are usually too expensive for the middle to lower class who are usually more likely to become ill. 1B. In the real world, a perfectly competitive market rarely exists. One or more assumptions are violated in most markets and this is certainly the case in the pharmaceutical market. * Monopoly Power. Pharmacists often face questions from patients regarding how prices of medications are determined and why, in some cases, they are soRead MoreManipulation Of Patents And Market Pricing940 Words   |  4 Pagespatents and market pricing have allowed pharmaceutical companies to raise the prices on drugs necessary for individuals in the US compared. With no competition, the companies are able to exploit the patent system to maximizing profits with no regard to the consumers economic welfare. The price of pharmaceuticals are constantly higher than the rest of the world and the people of America are paying that price. Method of Inquiry: After conducting a thorough analysis of all my available sources, connectionsRead MoreSanofi Aventis Swot Analysis1750 Words   |  7 Pages3. Sanofi Business Environment 4 3.1. Political Factors 4 3.2. Economic Factors 5 3.3. Social Factors 7 3.4. Technological Factors 7 3.5. Environmental Factors 8 3.6. Legal Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 4. SWOT ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 5.Strategy 9 6. Recommendations 9 7. References 10 Executive summary To conceive a business we must first of all understand its environment which depends on factors that are used in the PESTEL

Persuasive Essay on Eating - 872 Words

Why don’t teenagers eat healthy? They have not stopped dressing, playing sports, working, or traveling, so why did they stop eating healthy? Is it because today they have grown up with junk food and that they do not know how to eat healthy? Maybe it is because they are so involved with many other activities that they can’t find the time to eat a decent meal. Whatever the specific reason may be, American teenagers have stopped eating healthy and something needs to be done. This paper tells the reasons why American teenagers have stopped eating healthy, but first it explains some reasons as to why teenagers eat so unhealthy. Few people besides nutritionists and dietitians are aware of the reasons why teenagers have such†¦show more content†¦People today always seem to find the time to get dressed in the morning or write their English paper before class, but they cannot seem to find the time to eat a healthy meal for once. What made getting dressed in the morning, exercising, and writing an English paper more important than eating a healthy meal? The answer is that people today are so obsessed with being successful that they will do what ever it takes to reach their goal. People will never give up dressing because they know that they need to look nice in order to be considered business like and that they cannot just simply walk around nude. Writing that English paper will make them one step closer to reach that goal of becoming successful in the real world and exercising keeps people in shape so that they will look good when they put on their business suit. The fact that everyone is so obsessed with being successful and that eating does not help the American people become successful, eating healthy is on the bottom of the priority list. The American people need to stop worrying about becoming so successful and need to start worrying about their eatingShow MoreRelatedPersuasive Essay On Eating In Space7 63 Words   |  4 Pages Many people take eating food for granted. We wake up, have breakfast and begin our day. Surprisingly astronauts are the same as we civilians are. When they are out in their space stations, they to need to eat in order to survive. But unlike us on Earth, food is a very complex topic when it comes to space travel. â€Å"Foods taken into space must be light-weight, compact, tasty and nutritious. They must also keep for long periods without refrigeration† (â€Å"Eating in Space†). So what are these foods thatRead MorePersuasive Essay On Eating Meat1064 Words   |  5 Pagesin tight captivity in poor living conditions, in preparation for the arrival in our stomachs. Animals should be allowed to live a life free of suffering. Furthermore, there are many effects that eating meat has on the environment. Consumers should be aware of animal suffering and be cognizant of their eating habits effects on the environment. The entire process—to produce and consume meat— has a direct correlation to the increase in greenhouse gas emissions and global warming. Animal rights should haveRead Moreeating breakfast persuasive speech Essay898 Words   |  4 Pagesï » ¿ Topic: Eating a Good Breakfast Audience Analysis: At least half of the class skips breakfast 1-2 days a week. Therefore, I will not only focus on why breakfast is so important, and the positive results from eating breakfast, but also the negative effects from not eating breakfast in the morning. General Purpose: To persuade the audience. Specific Purpose: To persuade the audience that eating breakfast is important to good health. Thesis: Starting off your day with a good healthy breakfastRead MoreEthos Pathos Logos Essays1127 Words   |  5 Pagesand media show young women that they need to be tall, skinny, and white to be successful in finding a job or even a love life. Throughout the essay, the author showed professional knowledge on the topic she was writing about, evidence from other sources, and the use of emotion; this article was strong and persuasive toward McClelland’s argument. In this essay, Susan McClelland showed great use of ethos, she discussed the research she did to prove her argument was correct, she discovered how womenRead MoreIrony in Swifts A Modest Proposal Essay790 Words   |  4 PagesAlthough I realize your concern, you have missed the point of this well thought out essay completely. Despite what you may think about A Modest Proposal by Jonathan Swift, this essay is a satire master piece filled with irony. Swift’s essay was not intended to convince people to eat babies, but to call attention to the abuses Catholic’s face from their well-to-do Protestants. He only uses eating babies in his essay to explain to the reader the impossible burdens the Protestants are imposing on theRead MoreGraduation Speech : A Year Of Writing902 Words   |  4 PagesAfter a year of writing: college entrance essays, scholarship essays, SAT essays, and AP essays I learned to hate writing essays. They were the death of me! During my first semeste r I avoided them at all costs. I would make an hour long presentation or a scrapbook to express myself so I didn’t have to sit at the computer for an hour and look at that dreaded blank page with the flashing cursor telling me I didn’t have a single word written. My second semester at U of A is when that started to shiftRead MoreCows Are Destroying Our Planet?861 Words   |  4 PagesCows are destroying our planet?! According to Margaret Lundberg they are. In Lundberg’s essay â€Å"Eating Green† the author states her belief â€Å"that our personal and global health [are] tightly interconnected, and what benefits one will benefit the other† (Lundberg 570). Lundberg than goes on to explain why a vegetarian diet will restore the environment. She lacks a realistic solution for her American meat-obsessed audience. Lundberg also used unreliable sources to over emphasize the effects that theRead MoreA Nation Of Vidiots By Sach908 Words   |  4 Pagesto day is mainly used for people take a break from their life by relaxing and enjoying some entertainment. In Sach’s essay â€Å"A Nation of Vidiots,† he explains how he believes that the use of television that we intake can contribute to making our people become unhealthy and dumb. In his essays he explains how two thirds of the people in America are obese, one for their bad eating habits and the other reason for watching an unhealthy amount of TV. Sach’s then says that TV is making us dumb mentallyRead MoreEssay on A Deadly Disorder982 Words   |  4 Pages(Udovitch 557) Through the combined works of Mim Udovitch and Lisa D. Galynker, the message was made clear and both sides of eating disorders were argued. In A Secret Society of the Starving Udovitch keeps a tone of anti pro-ana (against pro-anorexia) throughout the entire story. She repeatedly talks about pro-ana websites and how ridiculous and crazy they are. Udovitch is very persuasive with her choices of words and personal interviews. According to Galynker, Udovitch has a â€Å"dispassionate description of Read MoreDonT Blame The Eater By David Zinczenko1049 Words   |  5 Pagesof ethos that Zinczenko uses in his writing are when he talks about how any calories you are eating when you eat at a fats food restauant which he makes a remark comment about the government as well. The author tends to use this to sway the reader emotion and attention to use such detailed ideas and examples all of this makes the reader think and emotions. Zinczenko also tells us how he over came his eating struggles by avoiding fast food restaurant and staying occupied however he still has the mentality

Aging Process Free Essays

The first article I chose to read was about grief, and how to cope with it. The loss of a loved one cause’s great stress can temporarily interfere with concentration, decision making, and work performance. With enough support and help, grief can promote personal growth of all of those involved in the process. We will write a custom essay sample on Aging Process or any similar topic only for you Order Now According to this article, grief can be triggered by extreme isolation, depression, or other additive behaviors. Other indicators that show one who is dealing with grief may include quick replacement of the lost relationship or avoidance of any reminder of or imitation of the deceased. Many people who experience these symptoms need some sort of intervention by health care professionals. According to this article, there are many different types of grief that one can experience. These types include chronic grief, delayed grief, exaggerated grief, masked grief, and disenfranchised grief. Chronic grief begins as â€Å"normal grief,† but instead of going away, it continues for a very long time. Some people tend to define themselves by their losses, which leads to the development of chronic grief. Delayed grief is when a survivor consciously or unconsciously holds back their feelings in order to avoid pain, such as avoiding discussion of the deceased, or working too much. In masked grief, the survivor is not aware that their response to grief is getting in the way of them performing daily functions. One who is experiencing this may refuse help. Disenfranchised grief can occur when a survivor can’t fully acknowledge the loss of a loved one because the relationship may be considered unacceptable. Those who experience this type of grief may be those who are gay or lesbian partners. There have been many studies done on the effects of care giving to those who are going through grief and loss. In a recent study, 129 spouse care givers were asked to rate their levels of care giving. Those who had little or no involvement in the care of a terminally ill spouse were found to be at higher risk for complicated grief than those with greater involvement. The next article I read was also about coping with grief and loss. This article states that over the past 30 years, health care professionals have shown an increase in interest in the issues related to grief. There have been many different studies done on grief and loss, some of which have the same conclusions and others that differ in outcomes. However, in spite of these varied findings, it seems to be that following the death of a loved one, there tends to be an increase in headaches, dizziness, trembling, etc. It has been recommended that these symptoms can be signs of grief. There has also been an interest on whether or not people who are going grieving a loss require more psychiatric care during their mourning period. There have been few studies done to show some answers, but data is inconclusive. This article defines grief as one who was experienced the loss of a loved one to death. This article also explains that when someone experiences the loss of an important person, there is a tendency for that person to feel helpless, like they are unable to exist without that person. Some may also have mixed emotions of sadness and anger. Aside from the emotional responses to grief, there are also physical features that accompany grief. Some of these features are tightening of the chest, hollowness of the stomach, tightness in the throat, and lack of energy. This article states the order in which grief tends to happen; disbelief, confusion, preoccupation, sense of presence, and hallucinations. There are also a variety of different behaviors that are associated with grief reactions. These can go from sleep deprivation, and loss of appetite, to social withdrawal. Although these articles both discuss grief and loss, they differ in certain ways. The first article talked more about the different types of grief, and described the characteristics of them individually. The first article also discussed the effects of a person who is not involved in care giving to their loved on who is terminally ill. I felt that the second article talked more about the most basic type of grief in full detail. The second article, as opposed to the first article, went into detail about the physical features that also accompany grief. I also think that the second article talked about more broad concepts of grief, where as the first article was more specific in its focus on grief. I really enjoyed the articles that I read. I aspire to become a grief and loss counselor one day, so I felt that these articles really pertained to what I am interested in. I think that they explained things very easy, in words that I could actually comprehend. I believe that grief and loss counselors are very important in society; everyone at some point will lose someone they love, and may need the special support of a professional. I also found this topic to be of relevance because my best friends’ father just passed away about a month ago. I have been helping her mourn and go through the grieving process. Reading these articles made me realize things that I have been doing correct, and maybe some things that I could try to do better to help her through this very hard time. I think that these articles clearly defined grief, and all of the components that go along with it. I feel that everyone should read an article on how to help one cope with grief, just because mourning is a process that is all to common. Helping one get through these times is something that we can all improve upon. As much as I did enjoy both articles, I found my self more intrigued in the second article. It was a bit longer in length, and was very detailed. I think that the second article talked about a lot of different topics associated with grief and loss, where as the first article really just talked about the book definition of grief, and how to cope. How to cite Aging Process, Essays

Strategy Formulation Implementation and Control †MyAssignmenthelp.com

Question: Discuss about the Strategy Formulation, Implementation and Control. Answer: 1.After putting into consideration the insinuations derived from the analysis of the external and internal environment, and the new objectives, a suitable generic strategy for sky TV in its efforts to regain its market share and sell augmentation is the differentiation strategy. It is suitable for the company because according to Ge Jackson (2014), the strategy will involve the development of unique products that will enhance the businesss competitive advantage. Also, the strategy emphasizes on the provision of a wide range of varieties through innovation. The expectations of Skynets shareholders are to regain its market share and augment its sales. The strategy will adequately address the above-mentioned expectations of the stakeholders (Luck Lancaster, 2013). Importantly the employees would not be concerned with outsourcing issues as the strategy requires their level of expertise. Owing to the resources at the disposal of the business, adopting the strategy is feasible in that it can be implemented successfully. The necessary inputs are available to generate the output and consumer demand that would ultimately cater for the incurred costs. In comparison with other strategies, attaining break even is much easier with the differentiation strategy. 2.So as to make the differentiation strategy action oriented, the company should follow programs or activities: one, unique Product development to set itself apart from its competitors. This will entail putting in place a development team that is highly skilled and emphasizes on creativity in product development (TregoeTobia, 1990). Two, ensure profitability of the current products by putting together a strong sales team that has demonstrated success in communicating the strengths of Sky TV in the markets. Three, increase the product variety so as to tap into different market segments. Four, constant product improvement to ensure the entity maintains a competitive advantage over its rivals. Five, developing a way to foresee shifts in customer tastes and preferences (Mascarenhas, 2011). 3.To maximize its sales and profitability, there are various ways through which Sky TV can pursue an intensive growth strategy. First, the business can focus on diversification where the entity will be entering a line of business that has striking similarities with the existing specialties of business. The main focus in this method is Sky Net's core competencies. The process might involve the product/ market introduction that is within the confines of the industry or, moving into an industry that bears the minimal relationship to the current industry (Kim, Lee Cho, 2016). Second Sky TV should look to penetrate the market more. Market penetration comes in handy in areas outside its headquarters where it comes into direct competition with its competitors. This method does not involve the introduction of new products but the use of already existing products to draw consumers away from competitors or convert consumers thereby increasing its market share (Gregory, 2017). 4.Diversification is one of the intensive growth strategies that will enable Sky TV capture a major market share. Through this strategy, the company will be taking a step away from its existing specialty and delving into a new value chain. Specifically, through related diversification- entering a line of business that has striking similarities with the existing specialties of business (Gregory, 2017)- the company will be able to exploit a central competency and facilitate its development in an attempt to enhance its capture of the Pacific region. Sky Net's core competencies include the range of products under its name that is difficult to imitate such as Game of Thrones, and the popularity of the show means it can be leveraged into different businesses thus contributing to the general enjoyment of the customers. The implementation will be carried out in the following steps: setting the objectives for diversification, revision of policies to ensure the objectives are met, resource all ocation to areas that are important strategically, changes in the organizational structure in line with the strategy,management of resistance that might accompany the change, and introduction of a reward system targeting the results in performances (Ramaswamy, PurkayasthaPetitt, 2017). 5.There are a couple of innovation types applicable to the differentiation strategy to offset Netflixs innovation strategy. Firstly, Sky Net could employ break through innovation. This should be a concept that is new and pits the business ahead of its competitors. Also, the innovation could be one that combines the functionality of other services offered by the competitors all under one platform (Nielson, 2013). Secondly, sustaining innovations could very well provide a platform upon which existing products are improved to a point where the product will be deemed to have reached its life cycle. Thirdly, new market innovations that will entail the application of existing Skynet products a new way to a different set of consumers (Nielson, 2013). Lastly, is the disruptive innovation. This will facilitate Skynets bid to regain its leadership position by disrupting Netflixs innovation strategy by enhancing the acceptance of its products through simplification of the user experience, keepi ng the products features such Age Ratings at a minimum to enable a relatively large group customers to adopt the product. This way Skynet will set themselves apart from the pack. The resources needed will include the following. To start with, the needed technical competencies in the execution of an innovation project are important. Second, information detailing the end users need and preferences is important to avoid instances of trial and error. Moreover, it is important to have personnel whose entire focus and duty are the perfections of the innovation (Nielson, 2013). 6.Evaluation and monitoring of the strategic plan are important in ensuring it yields the expected results. Control mechanisms are adopted for this purpose. For the case of sky net, strategic surveillance could be beneficial in the evaluation and monitoring. The process will involve the collection of information needed by the company, transformation in of information into a usable form, assessment, and distribution (Barnat, n.d). This form of evaluation and monitoring could suit Skynet in the following ways: data on consumers will be generated in relation to the solvency and evolution of their needs, the technological aspects of the market in relation to available, emerging or just unveiled technology and lastly, the monitoring of the external environment. This is important since laws and regulations, politics, sociology and economics affect the show business (Barnat, n.d). The other type of strategic control applicable to Skynet is implementation control. It involves identification of intermediate goals and milestones. These are then monitored and in an attempt to identify problems and shortfalls (Barnat, n.d). Also, this control method assesses whether the business is moving towards its goals- gaining a larger market share and increasing profitability. Further, this type of control will ascertain whether the resources committed to a project such as product development would benefit the business. If not, it is an indicator of whether corrective measures should be taken. References Barnat, R. (n.d).Strategic Management ::Strategic Surveillance. Strategic-control.24xls.com. Retrieved 18 July 2017, from https://www.strategic-control.24xls.com/en142 Ge, X., Jackson, J. (2014). The big data application strategy for cost reduction in automotive industry. SAE International Journal of Commercial Vehicles, 7(2014-01-2410), 588-598. Gregory, L. (2017). McDonalds Generic Strategy Intensive Growth Strategies - Panmore Institute. Panmore Institute. Retrieved 18 July 2017, from https://panmore.com/mcdonalds-generic-strategy-intensive-growth-strategies Kim, J., Lee, C. Y., Cho, Y. (2016). Technological diversification, core-technology competence, and firm growth. Research Policy, 45(1), 113-124. Luck, D., Lancaster, G. (2013). The significance of CRM to the strategies of hotel companies. Worldwide hospitality and tourism themes, 5(1), 55-66. Mascarenhas, O. A. (2011). Business transformation strategies: The strategic leader as innovation manager. SAGE Publications India. Nielson, J. (2013). The Four Types of Innovation and The Strategic Choices Each One Represents - The Innovative Manager. The Innovative Manager. Retrieved 18 July 2017, from https://www.theinnovativemanager.com/the-four-types-of-innovation-and-the-strategic-choices-each-one-represents/ Ramaswamy, K., Purkayastha, S., Petitt, B. S. (2017). How do institutional transitions impact the efficacy of related and unrelated diversification strategies used by business groups?. Journal of Business Research, 72, 1-13. Tregoe, B. B., Tobia, P. M. (1990). An action-oriented approach to strategy. Journal of Business Strategy, 11(1), 16-21.